Assignment on Mass communication and media studies
The importance of various appeals in the advertising N ame :- Hetal chauhan m. Roll no : 14 Year : 2017-2019 M. A. : Sem : 4 Paper no :1 5 , Mass Communication and Media Studies Ema il Id: hetalchauhan137@gmail.com Submitted To:. Department of English,M.K.B.U Wor d:1579 The importance of various appeals in the advertising = Meaning In Latin, ad vertere means “to turn toward”. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners to take some action with respect to products, ideas or services. = History In past and present to this day in many parts of Asia, Africa and south America the ads were covered on stone. The tradition of wall painting can be traced b...