Cultural study: Power and Media

Thinking activity on cultural study about power and mass media













Meaning of the word CULTURE :-

The arts and other manifestations of human intellectual achievement regarded collectively.

"20th century popular culture"
The ideas, customs, and social behaviour of a particular people or society.
"Afro-Caribbean culture"
The cultivation of bacteria, tissue cells, etc. in an artificial medium containing nutrients.
"the cells proliferate readily in culture"
The cultivation of plants.

  • POWER:-


Power itself is an integral element of culture, therefore, culture and power are inextricably related to one another., difficult to separate it out. Power achieved through culture, retained through culture and maintained through culture and even transfer power to others through culture. For example - political power, spiritual power, knowledge power, money and wealth power, authority all are transferred through culturally established values. Political power in democracy achieved and managed through democracy people’s mandate then only it is valid. Similarly, knowledge power of any branch of knowledge can be achieved through culturally established educational institutions then only it will be recognized and professionally valued.


In absence of state few centuries before this political power was achieved through battle and war and that was valid that time, even colonization by Europe to many countries was also done in search of power, and over 300–400 years it was valid, and colonizers captured many parts of the world and also they completely either extincted their (colonized countries) culture or altered their culture.

 
And the colonized countries have accepted the culture of colonizer countries. Power is part of culture and there is deep interconnected plus integrated relationship with culture. Power is always validated/ legalized or established through existing culture. For example in many middle east countries there is no democracy so the existing mode of power is validated/justified and accepted by the culture and the subject of the countries are integrated with that mode of power established by their culture.



  • MEDIA:-

 In general, "media" refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising.

Power is also related to media .


  •  What is the Power of Media ?

'Media power' means here the concentration of symbolic power in media institutions, particularly those of television, radio and the press (the common-sense definition of 'the media'), although the long-term impact of new media on media power is considered in the article's conclusion.





  

  •  The influence of media.

 Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. ... Perse stated that media effects researchers study "how to control, enhance, or mitigate the impact of the mass media on individuals and society".



  •   The modern media.
 Modern media is channels – but not the traditional ones we are most familiar with, like newspapers, t.v. or web sites. Modern media is place – hangout, community, habitat, village; yet these places aren't necessarily geographical any more.

  •  The different forms of media.

    Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, 
    and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.


    • Examples of digital media.


    After digital media is encoded, it can be easily manipulated, distributed, and rendered (played) by computers, and is easily transmitted over computer networks. Examples of digital media types include: Windows Media Audio (WMA), Windows Media Video (WMV), MP3, JPEG, and AVI.





  Power and Media very nearly connected with culture.


                                       Thank you...



Comments

Post a Comment

Popular posts from this blog

Movie review of “Midnight's Children”

Image
Colonialism is the imposition of belief and social practice of the dominant power on the subjugated one. Post colonial image and how people have to leave and culture there and dominated them. Post colonial studies apply Sulman Rushdies work.   “Midnight's Children”  Published in 1981, and directed by Deepa Mehta released in 2013. Sulman Rushdie gives ideas of historical fact and magic realism in novel. In movie two child born individual at stroke of midnight when India & Pakistan independence from British. In this movie start with narrator is Saleem Sinai born in Bombay. One child was beggar but it became rich and one Shiva character of child is rich became poor and also we can say that both are neighberhood and their time many other children are born of India independence. Here, we see that one faultof Nurse, she talk about that what she do them to their child and he is not child of Mumtaz and Ahemad Sinai. In movie we see that location and place...
Read more

Youth Festival

Image
We're have three days 26th 27th and 28th October youth festival in our MK Bhavnagar University "Aeshvaryam Yuva Manthan" organized by Takshshila institute of science and commerce. So, this blog is a part of task activity given by our professor Dr.Dilip Barad sir in which we have to write on events which we were attended and try to interpret with various literary theories. Many events are organized in this 28th youth festivel to our maharaja krishnakumarsinhji univetrsity. Here are the events list which I have attended. -Mono Acting -One Act Play -On the spot painting, Collage and Rangoli The day ended with so many memorable moments. First we all friends have went to listen Bhajan. Many Students performed very well. In a way all have given their best. But among all, the best performance which I liked the most was.... Bhajan.. "Kana ne manavo koi mathura ma jao "it was really very well sing a Bhajan. In this Bhajan we ha...
Read more

Assignment on paper no.:3 Literary Theory and criticism

Image
 To evaluate my assignment Click here Paper no.3:Literary Theory And Criticism Topic:write essay on nature and function of criticism Name:Chauhan Hetal Mansukhbhai Roll no.:16 ENROLMENT NO:2069108420180008 Class:sem-1 Submitted to:Department of English, M.K.B.U   Literary Criticism – Nature And Function The word criticism has been derived from the Greek word which means Judgment. A critic is a person who expresses opinions about the good and bad qualities of books or the works of literature or poetry or the art of an artist or a painter. It can be said that criticism is the play of the mind to observe the merit and the defects in the works of literature , as Victor Hugo points out ,“Is the work good or bad is the critic's domain?Thus, the objective of literary criticism is to determine the artistic values, poetic beauty, or the features being regarded as inadequate existing in the works of literature that in turn may help the writer or poet to i...
Read more